What skills should you look for when hiring great talent? The answer also applies to any individual looking to advance his/her career, and it applies to the types of founders we love working with.
The Five-Tool Superstar, a concept we first introduced in 2013, has a unique skill-set spanning technology vision, product sensibility, business acumen, resourcefulness, and leadership. The first three pillars represent a progression, starting with a fundamental and differentiated technology vision. Once in place, it’s important to have product sensibility - about the design of the product, the value propositions, and target audiences. Great product on its own is insufficient to scale -- strong business acumen leads to meaningful, outsized value over time. The final two skills of leadership and resourcefulness are foundational and can make or break any technology, product, or business. In a way, they underpin and amplify everything.
While individuals truly adept at all five skills are rare, the best teams recognize what capabilities they have and which they lack, and subsequently complement one another such that in the aggregate, they have the ability to draw upon all five tools.
The Five-Tool Superstar
Bill Gates understood the implications of Moore's Law and subsequently envisioned a day in which there would be a computer on every desktop; Marc Andreessen appreciated the potential of the internet well before his browser made it accessible and usable by everyone; and Elon Musk recognized that advances in energy storage might one day make it possible for the mass production of high performance electric vehicles.
In a world where business success is increasingly determined by innovative breakthroughs -- where software allows companies to reach hundreds of millions, if not billions, of people in milliseconds; where technological advances mean product creation and iteration happen at previously unseen rates -- one of the most valuable skills is the ability to understand where technology is headed and what's possible as a result. What made Wayne Gretzky great, as he once famously acknowledged, was the ability to skate to where the puck was going, not to where it had been. The same can be said of a visionary technologist.
As valuable as a vision for technology can be, without a clear understanding of how that technology can be applied to meet the unmet needs of customers, that vision will be limited to great research papers, futurist journals, and symposium speeches. Substantially greater value accrues once that technology moves from a place of theoretical understanding to a practical application that ultimately delights customers.
Having great product sensibilities is perhaps best illustrated by Steve Jobs. The Mac, iMac, iPod, iPhone, and iPad are all examples of manifesting advances in technology in simple, intuitive, and beautifully designed products that changed people's lives and fundamentally changed the world. For more on product sensibility, visit The Five Dimensions of Great Product.
The truly great, lasting products don't just meet consumer needs -- they are built on sustainable, long-term business models that mutually benefit multiple players within their respective ecosystems. Take Google for example.
Building on the work of Bill Gross' bidded search model at Overture, Google added a clickability variable that would reward the most relevant sponsored search ads (the ones searchers were most likely to click on and transact with) and penalize the least relevant. With the introduction of relevancy into the prevailing search advertising model, they created a powerful virtuous cycle and one of the most successful business models ever. Consumers with commercial intent could find exactly what they were looking for, advertisers could utilize ROI analytics and bid rationally for placement, and Google realized a massively scalable source of profit they could reinvest in improving existing products (search index comprehensiveness, algorithmic search quality) and developing and/or acquiring new ones (e.g. Maps, Gmail, YouTube, Android).
Leadership is simply defined as the ability to inspire others to achieve shared objectives. Managers tell people what to do; leaders inspire them to do it.
To inspire, you'll need clarity of vision, the courage of your convictions, and the ability to effectively communicate both. This holds no matter the size or stage of your company: Start-ups need to inspire new recruits to join the team, VCs to invest, and existing employees to overcome seemingly insurmountable odds; more mature companies need to explain to new and existing talent why they'll be able to have disproportionate impact on already well established platforms, convince decision makers to take intelligent risks, and educate external constituencies, e.g. Wall Street, the press, etc., on where the company is heading next.
Regardless of where your business is in its life cycle or how successful it has been to date, you'll need the right leadership to ultimately realize its full potential. For more on leadership, visit our LinkedIn Learning course: The Three Pillars of Effective Leadership.
Every individual and every team, no matter how skilled, is eventually going to experience obstacles -- running out of funds, the inability to scale a key piece of technology, a shift in consumer sentiment, a new entrant in the competitive landscape, naysayers within the organization -- if it's worth doing, you will always find yourself hitting walls. With that in mind, the most valuable people we’ve worked with are the ones that use sheer force of will to go around those walls, climb over them, or just flat out knock them down.
There's a great scene from the film "Apollo 13" that embodies this approach. The movie depicts the real-life series of events in which NASA attempts to return the manned Apollo 13 spacecraft to Earth after experiencing a series of potentially catastrophic failures ("Houston, we have a problem"). Through sheer ingenuity and determination, all three astronauts eventually make it home safely. This clip captures the resourcefulness and determination that made it possible.
The true five-tool superstar is a rare find -- so much so that most successful teams don't have any single such star. What the best teams have are individuals who recognize what capabilities they have and which they lack, and subsequently complement one another such that in the aggregate, they have the ability to draw upon all five tools.
Rather than simultaneously strive to achieve excellence in all five areas, start by selecting one where you not only have the aptitude, but also possess the passion to continuously improve and master that ability over time. Being superlative at any one of the five tools will make you valuable to any team; two or more will make you a star. All five and one day you just may find yourself mentioned with Bill Gates, Steve Jobs, and Jeff Bezos among the pantheon of modern day business greats.